Marketing for the Thayne Branch Library

One of the projects at the Thayne Branch Library that I am particularly proud of is the revitalization of our social media presence. Before I became branch manager, our social media pages were only occasionally used to promote the library, its services, and programs. Recognizing the potential to reach a broader audience and engage more effectively with the community, I prioritized expanding and refining our online presence. Now, we frequently use social media to highlight our programs, GoWyld resources, available technology, notary public services, and more.

Along with regular updates, we have added video content to promote books and upcoming events, making our outreach more dynamic and engaging. In addition to social media, we also use traditional media by taking advantage of the local weekly newspaper to advertise programs and write articles that highlight books and the value of libraries. These efforts have greatly boosted community awareness and participation, reinforcing the library’s role as a vital resource and gathering place for lifelong learning and enrichment.

Our library system provides a subscription to LibraryAware and we also qualify for a free Canva account, both of which are invaluable tools for creating professional and visually appealing promotional materials. These platforms enable me to design striking flyers, social media graphics, and other marketing materials that effectively engage patrons and showcase our programs, services, and resources.

Website Calendar

Social media pages:  Facebook and Instagram

Lincoln County Library System YouTube Channel: Thayne Branch Library Playlist